STOCKHOLM (Dow Jones)-Sony Ericsson Friday announced the launch of PlayNow Arena, an Internet site that gives users access to mobile music, games, and applications. Tracks are expected to be "on par" with Apple's iTunes ($0.99 / €0.99) pricing and will cost SEK9 (about $1.43, credit card required) for the Swedish introduction. ![]() Other European countries will come on board later this year before it goes global in 2009. It will also offer games, ringtones, applications, and themes for your mobile downloading pleasures. Initially the site will offer 1 million, DRM-free songs (ramping up to 5 million) from Sony BMG, Warner Music, and EMI. ![]() Sony Ericsson just went live with details for the August 25th, Nordic launch of its PlayNow Arena media download site. What was just a footnote to 2007 has finally come to fruition.
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